Now the most taunting experience in your music career will be figuring out how to release your work. There are numerous mechanisms which allow musicians to release projects – but it’s important to be careful which music services you choose to publish your work. I like to look at different things: Market (who downloads and follows the platform?), Interface (is it user friendly?), and Growth (are there any growth opportunities?). What you don’t want to do is release your music through platforms which do not actively engage an audience – even on your behalf. I like to get a sense that I am growing with the brand, and that I am getting the best possible service – even if it is free.
There’s this misconception that when we aren’t paying to release our work that we shouldn’t care about or question the presentation. No, that’s not how it works – these days the internet has simplified interaction and we can actively communicate with different distributing mechanisms to align brands and/or collaborate. Let’s look at a couple of ways you can successfully release your music:
Music Blogs/Websites
I am a fan of releasing music through independent blogs and/or websites – it’s such a win. These sites offer a focused market depending on what kind of sound you do. For instance, websites such as SlikourOnLife, and The Blacksmithed have been at the helm of pushing new artists in the music industry. These publishers hold with high regard projects released by upcoming musicians and they give you a view of what level you’re supposed to be working. I especially love that with these kinds of platforms you get a balanced perspective of the music as a business and the creative processes – it’s really how you want to start out. More importantly, it is free!
SoundCloud
SoundCloud advocates for independent artists – it’s an international mechanism which allows you to spread your wings. This music platform has helped multiple artists break into the scene, and its “follow, follow back” feature allows you to establish your market. You also have full control of your profile and can change it to suit your career as it refines – another similar platform is Audiomack. These platforms give you a free ride until you decide you’re ready to put your money where your music is. SoundCloud recently introduced a new feature which allows you to master your song on the site – I think it’s cool but isn’t all that necessary if you ask me. Create an account, upload a beautiful picture of yourself or your artwork and write yourself a fitting biography – it’s that simple.
Paid Distributors
Investing in your music is always a defining factor because it refines your artist image – and it also broadens your marketplace. Getting to this point shouldn’t be a rush though, it helps to take your time to research multiple distribution companies, to see which have the capacity to help you reach a wider audience. I remember asking a couple of musicians how they were releasing their music, I asked about different options and which companies are doing good work, I watched tutorials on youtube on how to pick the best distributor and get value for my money. The process is better when the attitude is right. Here are my top 3 also from most affordable to a little pricey:
PS: Pace yourself as you build your career – remember that good work comes with paying attention to detail. Ask more established artists how they’re getting around – information is everything.
